• Engage marketing stakeholders to understand how Adobe platforms are used in day-to-day execution • Translate marketing needs into clear requirements for AEP, RTCDP, CJA, and AJO use cases • Provide context on B2B marketing realities, including multi-stakeholder journeys and shared ownership • Partner with teams to support use-case execution, pilots, and experimentation in Adobe tools • Help define hypotheses, success criteria, and learning objectives for Adobe-based test-and-learn initiatives • Identify adoption considerations such as roles, handoffs, governance, and enablement needs • Contribute execution-level insights to advisory discussions and roadmap planning