• Optimize marketing-to-sales funnel performance, ensuring seamless lead handoff and improved conversion rates. • Enhance marketing analytics and attribution models to measure campaign ROI and drive data-backed decision-making. • Partner with marketing, sales, and finance to ensure alignment on KPIs, pipeline forecasting, and revenue growth strategies. • Manage marketing automation platforms (Pardot, Marketo, or HubSpot) and integrate with Salesforce to optimize campaign execution and lead management. • Identify and implement automation and process improvements to scale revenue operations effectively. • Develop and maintain SLAs between marketing and sales teams for lead response, qualification, and follow-up. • Collaborate with marketing, SDRs, and sales leaders to ensure marketing-generated leads are effectively nurtured and converted. • Improve data quality and segmentation for targeted marketing campaigns and account-based marketing (ABM) initiatives. • Support campaign tracking, reporting, and dashboard creation for visibility into marketing impact on pipeline and revenue. • Own marketing and sales performance reporting, providing insights on lead conversion, pipeline progression, and revenue impact. • Analyze pipeline health, marketing effectiveness, and sales efficiency metrics, delivering insights to drive strategic decisions. • Partner with RevOps, finance, and leadership to develop forecasting models that align marketing spend with revenue targets. • Optimize Salesforce workflows and reporting dashboards to enhance visibility into marketing and sales performance. • Lead evaluation, selection, and implementation of new tools to support marketing and sales efficiency. • Ensure data accuracy and governance across marketing automation, CRM, and sales enablement platforms. • Work closely with the marketing team to support event operations, ensuring smooth execution and alignment with revenue goals. • Analyze event data to measure impact on pipeline growth and optimize future event strategies.