• Own Franki’s full consumer growth strategy across paid, product-led growth, lifecycle, brand, and community. • Lead paid acquisition across Meta, TikTok, Google App Campaigns (UAC), Apple Search Ads, and emerging platforms, with clear accountability for CAC, payback, and cohort quality. • Design and execute the go-to-market playbook for new city launches, scaling learnings across 25+ markets. With support from CRO, CEO and CPO. • Build and scale organic and leverageable growth channels including referrals, affiliates, creators, ASO, partnerships, and community-driven loops. • Co-own product-led growth with Product, defining and prioritizing experiments across onboarding, activation, engagement, referrals, and monetization. • Own lifecycle marketing across push, email, and in-app messaging to drive activation, repeat usage, and habit formation. • Establish rigorous analytics, attribution, and measurement in a privacy-constrained environment. • Define and evolve Franki’s consumer brand positioning and messaging in partnership with Design and Product. • Build, manage, and develop a multi-disciplinary marketing team across paid, lifecycle, social, creators, and growth.