• Independently scope and lead primary market research to build understanding of segment-specific pain points. • Serve as a marketing expert on Equip's product storytelling. • Educate internal teams on new product features and benefits. • Collaborate closely with teams to develop and support the go-to-market strategy. • Lead the creation of marketing campaigns and content across different audience segments. • Oversee the systematic collection and integration of market feedback. • Educate and align stakeholders on marketing strategies and performance metrics.