• Own Orum’s marketing vision, strategy, and execution across brand, product marketing, and demand generation. • Build and lead a high-performing marketing organization that drives measurable business outcomes. • Partner with the CEO, CGO, and CRO on strategic growth initiatives, market expansion, and category design. • Define and evolve positioning, messaging, and differentiation across Orum’s product portfolio. • Position Orum as a category-defining leader in AI sales technology through analyst, partner, influencer and media engagement. • Lead GTM strategy for new products, features, and strategic initiatives in partnership with Product and Sales. • Drive AI Coaching Suite adoption through compelling storytelling, enablement, and customer advocacy. • Oversee competitive intelligence, pricing strategy, and win-loss insights to inform GTM priorities. • Own marketing-sourced pipeline, while serving as a true partner to Sales in driving total pipeline and revenue growth. • Build and evolve a full-funnel demand engine that includes inbound, outbound support, ABM, lifecycle marketing, and field programs. • Partner with the Growth team to ensure demand programs align to market positioning and revenue goals. • Elevate Orum’s brand presence through high-impact campaigns, thought leadership, PR, and events. • Build content that educates, inspires, and differentiates — from narratives and case studies to executive-level insights. • Bring analytical rigor to both lower-funnel performance and upper-funnel brand and audience investments. Translate marketing activity into business outcomes with clarity, confidence, and credibility. • Align closely with Product, Sales, and Customer Success to drive cohesive end-to-end customer experiences. • Ensure consistent storytelling across all touchpoints — from marketing and sales and partner enablement to onboarding and retention. • Educate and influence stakeholders on modern marketing strategies, tradeoffs, and measurement.