At Tivity Health, we deliver resources to help the adults we serve live healthier, happier, more connected lives.

B2B Health Plan Marketing Director

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 501-1,000Since 1981H1B SponsorCompany Site LinkedIn

Location

United States

Posted

71 days ago

Salary

$117.4K - $164.4K / year

Seniority

Lead

Bachelor Degree7 yrs expEnglish

Job Description

• Lead the development and execution of marketing strategies that support client retention, renewal, and expansion goals • Partner with Client Relations and Growth Operations to develop compelling narratives that reinforce value and drive renewals • Serve as a strategic advisor and partner to Client Relations and our Growth teams to design and implement account-based marketing (ABM) programs that strengthen relationships with key clients and support renewals and upsell opportunities • Translate enterprise-level strategy into integrated campaigns that serve both existing client engagement and new business goals • Ensure consistency and excellence across our client relation’s growth initiatives and coordinate enterprise-wide alignment with various teams • Define KPIs and manage performance tracking across marketing and digital demand generation channels

Job Requirements

Bachelor’s degree in marketing, business, communication, or related field preferred (or equivalent experience)
7–10 years of B2B marketing experience, with demonstrable expertise in partnering with client relations or account management teams to drive retention and renewal outcomes
Track record of effective collaboration and influence, demonstrating strength in synthesizing inputs to generate impactful programming and direction
Experience in healthcare, with strong knowledge of health plans (including Medicare Advantage), highly preferred
Demonstrated strategic agility and ability to manage cross-functional projects and collaborate effectively across teams and stakeholders
Strong analytical and data-driven mindset; able to translate performance insights into actionable improvements
Excellent written, verbal, and presentation communication skills, with the ability to influence peers and leaders
Highly organized, self-motivated, and capable of managing multiple priorities in a fast-paced environment
Advanced PowerPoint and presentation development skills