• Design and implement a comprehensive strategy for employee wealth programs and referral initiatives to drive growth in the Community channel. • Establish clear goals, KPIs, and reporting mechanisms to measure success. • Lead marketing efforts for employee wealth programs, including campaign development, messaging, and branding. • Partner with internal marketing teams to create compelling content and promotional materials that engage employees and encourage referrals. • Oversee digital and offline marketing channels to maximize program visibility and participation. • Develop educational resources and training programs to ensure employees understand wealth offerings and referral processes. • Host webinars, workshops, and internal events to promote program awareness and adoption. • Work closely with Compliance, HR, Operations, and Sales to ensure program alignment with company policies and objectives. • Serve as the primary liaison for leadership on program performance and strategic adjustments. • Continuously analyze program performance and employee engagement data to identify opportunities for improvement. • Implement best practices and innovative approaches to enhance participation and outcomes.