• Lead and inspire multidisciplinary creative teams across levels—writers, art directors, designers, production, and cross-functional partners. • Serve as a model of creative excellence, elevating craft and storytelling across all outputs. • Lead complex conversations with larger inter-agency teams. • Guide teams through concepting, development, and execution, ensuring creative ideas meet the highest standard of quality. • Champion innovation across social platforms—developing breakthrough ideas, content formats, and campaign approaches rooted in culture. • Steer ideation and creative development across multiple projects simultaneously. • Ensure concepts are tailored to each platform and audience while pushing boundaries creatively and strategically. • Own the creative direction for assigned accounts, translating insights and brand truths into bold, resonant creative platforms. • Run and oversee reviews, providing clear, actionable feedback to ensure excellence in execution. • Ensure the creative output aligns with brand voice, agency standards, and cultural relevance. • Partner with Strategy, Account, C&E, Paid Media, Design, Influencer, and Program Management to deliver integrated, high-performing creative. • Create alignment across teams, ensuring storytelling is cohesive across visual and written elements. • Work closely with the ECD/GCD to maintain agency-wide creative standards and contribute to long-term creative vision. • Act as the senior creative partner for clients, leading presentations, guiding strategic discussions, and providing decisive recommendations. • Foster strong, trust-based client relationships that allow for courageous creative solutions. • Navigate feedback and challenges with confidence, clarity, and collaboration. • Build, mentor, and develop creative talent, offering coaching, support, and clear expectations. • Conduct performance evaluations and help team members grow in their craft and careers. • Cultivate a positive, inclusive, and high-performing creative culture. • Set and uphold uncompromising standards of creative excellence. • Ensure teams deliver error-free work on time and on strategy. • Maintain accountability for the creative product at every stage of the process. • Partner with Creative Leadership to manage creative resourcing, project scoping, and efficiency across teams. • Make smart decisions that balance creativity, timelines, and operational needs. • Lead creative concepting for major pitch opportunities. • Shape pitch narratives, direct pitch teams, and present winning creative in partnership with agency leadership. • Serve as the Creative Lead within the POD, owning the creative vision and output across client workstreams. • Drive POD-level planning, scoping, resourcing, and workflow management. • Represent the creative discipline in POD rituals (intakes, reviews, planning cycles, syncs) and ensure creative is strategically aligned.