• Establish rapport and develop positive business relationships with customers and clients • Acquire potential sales leads and their contact details from various channels (e.g. social media, client referrals, events, online, etc.) • Coordinating with the sales and marketing team to nurture and include leads in effective campaigns • Develop and maintain a sales prospecting database or CRM and make sure that details are accurate • Follow up with leads through email, SMS, phone call • Research on market trends,  customer needs, and industry best practices • Develop and implement criteria for qualifying leads and monitor conversion rates  • Ad hoc tasks