• Upload and curate engaging multimedia content and manage day-to-day interactions and inquiries. • Gather information on audience profile and engagement, industry-related trends, promotional activities utilized by competitors, and marketing insights. • Develop or oversee content calendar, campaign schedules, and posts on various platforms • Collaborate with internal teams on content development, strategy, and promotional initiatives. • Moderate conversations, establish rapport with the brand audience and manage reviews and feedback from customers. • Research influencers, compatible products, and businesses to form strategic partnerships. • Create written content (captions, descriptions, etc.) for social media posts. • Assist the Ad Manager in the implementation of social media ad campaigns. • Conduct general administration. • Ad hoc tasks