• Manage and deliver the sales budget, measured by orders, for Material Handling systems. • Implement and refine strategies and tactics to achieve budgeted orders and revenue shipments. • Lead the evaluation and pursuit of new market segments through research, outreach, and strategic targeting of customers for existing material handling systems, products, and services. • Be self-directed and proactively identify and engage prospective customers where no relationship exists, securing meetings to develop opportunities that support the sales budget. • Demonstrate a strong understanding of key customers; insight is fundamental to achieving the sales budget. • Use Salesforce, combined with market intelligence and customer insight, to track lead generation, manage opportunity pipelines, schedule sales visits/coverage, and analyze performance metrics. • Develop and communicate a robust target customer list to drive new account acquisition. • Create, update, and execute quarterly business plans for said customer list that reflect an understanding of the product, key market trends, competitive benchmarks, and opportunity progression via Salesforce. • Maintain accurate and complete account data within Salesforce, including opportunities, forecasts, milestone dates, and other information as required by management. • Demonstrate in-depth knowledge of Material Handling Systems, including IMI Bahr (Electric Motion) products, and articulate the value proposition versus key competitors. • Drive customer intimacy to identify opportunities for new product development. • Be directly accountable for new account acquisitions and revenue/market share growth with existing Channel Partners and Key Strategic Accounts. • Deliver results by identifying and creating opportunities, setting goals that drive profitability, tackling challenges head-on, and responding quickly to obstacles to secure a competitive advantage. • Successfully promote IMI Material Handling capabilities and solutions throughout the American market, supported by sales and marketing teams. • Leverage and amplify global successes with the Material Handling and IMI Bahr product portfolio. • Provide timely and complete reports and other information as required by management. • Research and report on competition, competitive issues, products, and markets (e.g., price increases, distributor line card changes).