Lincoln Electric
Lincoln Electric is the world leader in arc welding, robotic welding systems, plasma and oxyfuel cutting equipment.
Marketing Communications Specialist
CommunicationsCommunicationsFull TimeRemoteJuniorTeam 10,001+Since 1895H1B SponsorCompany SiteLinkedIn
Location
United States
Posted
37 days ago
Salary
$59K - $90.2K / year
Seniority
Junior
Associate Degree1 yr expExperience acceptedEnglishCloudWordPress
Job Description
• Drive engaging campaigns and content that connect with customers worldwide
• Manage diverse marketing initiatives from digital advertising and social media to trade shows and product launches
• Leverage design expertise to create visually stunning materials that align with our brand
• Collaborate with global teams to maintain and optimize website content, SEO/PPC campaigns, and digital assets
• Develop and execute ROI-driven digital campaigns in partnership with the Marketing Manager
• Create compelling marketing collateral, advertisements, and sales materials using Adobe Creative Cloud tools
• Plan, schedule, and analyze social media campaigns to maximize engagement and ROI
• Develop and execute email marketing campaigns using platforms like Constant Contact
• Coordinate trade show logistics, booth design, messaging, and post-event performance analysis
• Manage advertising schedules and placements across multiple channels
• Oversee multiple concurrent projects with strong attention to deadlines and ROI reporting
• Act as the liaison between internal stakeholders and external creative partners
Job Requirements
- Associate’s degree or equivalent experience in digital marketing; B2B marketing experience strongly preferred
- 1–3 years of experience in content creation, SEO/PPC advertising, and general marketing
- Expert-level proficiency in Adobe Creative Cloud (InDesign required; Photoshop and Illustrator strongly preferred)
- Familiarity with web content management systems (WordPress or CMS Made Simple), analytics, and online advertising programs
- Strong Microsoft Office skills; Excel and Project experience preferred
- Ability to create high-quality, brand-compliant content for multiple platforms
- Excellent organizational skills and attention to detail for technical and creative materials
- Willingness to travel up to 15% - 25% for customer visits and industry trade shows
Benefits
- Bonuses: 10% target
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