Equip

Eating disorder treatment that works—delivered at home. We're hiring!

Product Marketing Director

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 201-500Since 2020H1B SponsorCompany Site LinkedIn

Location

United States

Posted

70 days ago

Salary

$140K - $175K / year

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

• Independently scope and lead primary market research to build understanding of segment-specific pain points. • Serve as a marketing expert on Equip's product storytelling. • Educate internal teams on new product features and benefits. • Collaborate closely with teams to develop and support the go-to-market strategy. • Lead the creation of marketing campaigns and content across different audience segments. • Oversee the systematic collection and integration of market feedback. • Educate and align stakeholders on marketing strategies and performance metrics.

Job Requirements

8+ years experience in product marketing or go-to-market roles.
Experience setting and executing go-to-market launch strategies for B2B and B2C audiences.
Familiarity with the healthcare industry, including providers, payers, patients is required.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Deep understanding of end-to-end marketing strategy.
Strong primary and secondary research skills.
Ability to work effectively with senior stakeholders.
Excellent written and verbal communication skills.

Benefits

Employees receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor.
Diversity, Equity, Inclusion and Belonging initiatives woven into the organizational culture.
Accessible hiring process with reasonable accommodation guidance.