• Oversee area branch performance to meet business goals, supervising and guiding Branch Managers to maximize revenue, gross margin, and EBITDA. • Ensure Branch Managers effectively manage branch sales, production, inventory, employees, budgets, health/safety/environmental (HSE), lean and quality. • Develop and maintain a safe and positive work environment for all employees in the area and ensure customer satisfaction through timely, accurate, and high-quality products and services. • Work with Branch Managers to set and manage pricing and margin discipline to achieve area profitability targets. • Lead regular sales cadence calls and make joint sales calls with Branch Managers and sales teams, supporting the development of new business and growth of key accounts. • Organize regular meetings with Branch Managers to review performance, discuss business updates, share best practices, and address issues and opportunities. • Assist Branch Managers in inventory management and accuracy. Coordinate transfer of equipment and assets within the area and Intra-Company; work with Corporate Procurement to achieve inventory and utilization goals. • Ensure that corporate Quality and HSE standards for equipment, vehicles, facilities, and personnel are maintained in all branches. • Support recruiting, selection, and development of Branch Managers and key roles; provide coaching, feedback, and guidance on performance management and progressive discipline. • Conduct and/or oversee the annual review process for Branch Managers and ensure timely, consistent reviews within branches, with shared input from Sales and Corporate Operations. • Control overtime and staffing levels at the area level by working with Branch Managers to ensure branches are staffed with competent personnel and labor is used efficiently. • Monitor and drive performance to meet goals for sales, planned outputs, labor efficiency, material efficiency, inventory turns, on-time delivery, safety, and service levels. • Facilitate the implementation and adoption of technology and systems; understand how systems impact GHX operations and performance. • Maintain effective communication and cooperation with corporate departments and facilities management. • Maintain a visible presence in branches, warehouses, fabrication shops, and customer facilities, and be prepared to directly support operations when required. • Additional duties from time to time will be at Management discretion.