• Develop, own, and execute your business plan for the assigned territory • New business prospecting and development, including cold calling; scheduling and conducting client introductions, face to face client meetings • Preparing presentations, demonstrations, basic RFP and proposals • Protect existing accounts, increase revenue and profitability by upselling additional products and services and cross selling applicable Safe Fleet products • Communicate the Safe Fleet story and value proposition to customers • Review sales leads, pending orders and technology upgrades, and develop action plans to progress each cycle • Complete all weekly pipeline and activity reporting in accordance with Safe Fleet forecasting cadence • Actively contribute to usefulness of CRM; ensure information is updated daily on accounts in pipeline, maintain a record of all activities inside of each account and identify competitive information on accounts • Represent the company at networking functions, speaking engagements and other industry-related events • Keep pulse of ongoing market and competitor analysis to stay in tune with competitor activity and effectively communicate findings cross-functionally to sales peers and product management • Maintain knowledge of Safe Fleet products related to school bus • Establish and foster relationships with current and prospective customers through a variety of selling techniques.