• Develop annual customer plans and gain agreement on opportunities for growth • Create trade promotion strategies and tactical plans with the customer • Monitor the customer’s overall business plan, managing trade budgets, deduction balances, spending, and volume to achieve sales goals • Conduct post-event analysis to evaluate promotional volume, consumption, profit, and spending results to maximize future promotional opportunities • Implement brand strategies through category business reviews with the customer • Establish regular connections with buyers to discuss consumer trends, business drivers, and incremental opportunities • Use category management practices to link consumer and shopper trends to sell in new items and grow distribution • Develop monthly forecasts to maximize supply chain efficiencies by tracking shipments, consumption data, and inventory changes • Partner with Commerce Marketing, Business Development, and Category Leadership to develop collaborative marketing programs aligned with brand and customer strategies