• Execute the Business Development Center (BDC) process in line with Holman strategies and standards. • Respond to customer inquiries from the CRM within 15 minutes during store hours. • Engage leads using professional phone, email, and text communication. • Schedule appointments for in-store visits, adhering to Holman’s “Best Practice” benchmarks. • Follow dealership-provided communication templates and telephone word tracks. • Maintain accurate records of all customer interactions in the CRM system. • Make 50 - 100+ outbound contacts daily to support appointment goals. • Attend team meetings, required training, and ongoing professional development sessions. • Take on additional duties and special projects as assigned.