• Own PLG Strategy and Planning • Lead inputs into annual and quarterly planning, including target setting, scenario analysis, and operating tradeoffs. • Partner with senior PLG leadership to drive prioritization, investment decisions, and alignment across initiatives. • Drive Executive Decision Support and Communications • Own preparation for PLG executive reviews and retrospectives, including synthesis of insights, storyline development, and rigorous, executive-ready slide materials. • Translate complex analysis into clear, decision-oriented narratives that inform leadership direction and resource allocation. • Act as a thought partner to senior stakeholders, shaping both problem framing and solution direction. • Inform Product and GTM Strategy • Partner closely with Product to inform roadmap priorities based on growth insights, customer behavior, and activation patterns. • Work with Marketing and Sales to shape go-to-market strategy, campaign focus, and execution plans that support PLG objectives. • Lead Funnel Performance and Growth Diagnostics • Diagnose end-to-end performance across acquisition and activation funnels, identifying root causes and sizing opportunities for improvement. • Orchestrate Cross-Functional Execution • Drive progress across Product, Engineering, Marketing, and Sales by managing dependencies, sequencing, and timelines.