• Own the full sales cycle, from outbound prospecting and qualification through proposal, negotiation, and close. • Build and maintain a consistently full, self-sourced pipeline to meet revenue and GP targets. • Execute high-volume outbound activity across calls, email, virtual meetings, in-person visits, and trade shows. • Identify and develop new business opportunities across priority markets and customer segments. • Lead disciplined account planning aligned with pipeline coverage, revenue, and gross profit objectives. • Engage effectively with stakeholders at all levels, from operational contacts to senior executives. • Manage and expand early-stage and strategic accounts to build long-term partnership value. • Maintain accurate, timely CRM (Salesforce) records and pipeline hygiene. • Forecast revenue and track performance, adjusting strategy as needed to stay on target. • Collaborate with partners to strengthen market presence and execution. • Monitor market trends, customer needs, and competitive activity to inform selling strategy. • Represent the company with credibility, professionalism, and commercial confidence.