• Own payments positioning and messaging for Service Fusion, ensuring clear articulation of value, differentiation, and business impact for service-based customers. • Partner with Product Management to bring new payments features and enhancements to market, including GTM strategy, launch planning, and enablement. • Develop a deep understanding of the end-to-end payments customer journey from signup through activation, processing, and ongoing usage - and use that understanding to identify friction points, optimize conversion, and inform GTM strategy. • Own payments funnel reporting and insights, including signup to activation conversion, processing adoption, and revenue impact, and partner with Growth, RevOps, and Product to measure campaign effectiveness and continuously improve performance. • Translate payments performance data into actionable insights, connecting marketing campaigns and enablement efforts to activation lift, processing volume, and retention outcomes. • Develop customer-facing messaging that highlights automation, cash flow improvement, fee transparency, and operational efficiency. • Create and maintain sales enablement materials, including talk tracks, competitive positioning, objection handling, and payments-specific training. • Support content and lifecycle marketing efforts (email, in-app, education hubs, webinars) to educate customers and drive activation. • Serve as the subject matter expert on payments buyers and users, leveraging customer insights, usage data, sales feedback, and market research. • Monitor competitive landscape and market trends within embedded payments and home services, translating insights into actionable positioning updates. • Align with EverPro leadership on payments strategy and ensure consistency with broader portfolio initiatives.