Accela
Market-leading solutions that empower governments to build thriving communities, grow businesses and protect citizens.
Senior Director, Product Marketing and Strategy
Product MarketingProduct MarketingFull TimeRemoteSeniorTeam 201-500Since 2000H1B SponsorCompany SiteLinkedIn
Location
United States
Posted
71 days ago
Salary
$200K - $220K / year
Seniority
Senior
8 yrs expEnglish
Job Description
• Reporting to the Chief Product Officer, responsible for shaping Accela’s outbound product narrative, market positioning, and go‑to‑market readiness across our portfolio.
• Develop and maintain a strong point of view on the govtech landscape, including buyer behaviors, procurement patterns, competitive trends, and emerging opportunities.
• Run ongoing market and competitive intelligence, translating insights into clear implications for product positioning and go-to-market strategy.
• Provide structured input into strategic conversations with Product and Executive leadership.
• Own product positioning, value propositions, and solution messaging across priority products and verticals.
• Partner with Marketing to build differentiated content—solution overviews, sales decks, product collateral, launch messaging, and analyst-facing narratives.
• Support Sales with competitive positioning, strategic deal framing, and customer-facing product storytelling.
• Represent Accela’s product strategy narrative in analyst discussions, customer advisory boards, and strategic customer conversations.
• Collaborate with Product, Sales, and Finance on pricing and packaging discussions.
• Provide market, buyer, and competitive insights to inform pricing decisions, packaging options, and adoption levers.
• Assess how competitors and adjacent markets structure pricing; offer data-driven recommendations.
• Ensure tight partnership with Product, Engineering, Sales, and Marketing to align messaging, enablement, and product direction.
• Drive consistency across the funnel—from roadmap narrative → marketing → sales execution.
• Deliver high-quality executive communications, including market briefs, competitive updates, and portfolio insights.
• Participate in TAM analysis, customer segmentation, and portfolio-level market sizing.
• Provide market signals and competitive insights to help shape product themes and strategic bets.
• Support the evaluation of product gaps, expansion opportunities, and market-fit assessments.
• Contribute to product investment discussions, ROI modeling, and business-case creation.
Job Requirements
- 8–10+ years of experience in B2B SaaS product marketing, product strategy, or a related role; govtech or public-sector experience strongly preferred.
- Demonstrated strength in product positioning, solution messaging, and competitive/market analysis.
- Experience participating in pricing and packaging discussions or supporting monetization initiatives.
- Excellent executive communication skills; able to influence senior leaders and cross-functional partners.
- Proven ability to translate market insights into clear go-to-market direction.
Benefits
- flexible time off
- comprehensive medical, dental, and vision plans
- family planning benefits
- 401(k) retirement savings plan with company match
- health savings account with company contributions
- flexible spending account
- life, accident, and disability coverage
- business travel insurance
- employee assistance programs
- other well-being benefits
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