• Build and run a competitive + market intel cadence (secret-shopping, demos, screenshots/recordings, pricing/packaging tracking) with a proof-backed source of truth. • Ship a monthly “what changed” update that’s evidence-based and easy to learn from. • Partner with RevOps to own a clean win/loss-by-competitor view. E.g., dashboard + monthly readout for leaders. • Turn intel into deal-ready enablement: battlecards, objection handling, and a small set of durable competitive frames that show up on calls. • Run trainings and live enablement sessions that actually change how Sales talks about our product. • Run recurring market research so our messaging stays grounded in what restaurants care about. • Maintain a living “proof points” backlog and drive collection of the evidence we need to win competitive arguments.