• Develop differentiated positioning, messaging frameworks, and value propositions for core products, new offerings, and vertical markets • Translate complex product features into clear, compelling customer benefits across multiple audiences. Ensure all messaging aligns with company’s brand positioning • Lead the planning, coordination, and execution of GTM strategies for new products, program enhancements, and major initiatives • Empower sales teams with effective enablement tools and training - including product education, positioning, and storytelling to support closing and retaining business. Create and maintain sales enablement assets such as pitch decks, product one-pagers, competitive battle cards, FAQs and training content • Lead market research and insight development to understand buyer needs, market trends, competitive landscape, and value drivers • Maintain competitive intelligence and ensure the organization understands how we compare in terms of product, value and position • Partner with Product, Sales, Operations and Marketing leadership to ensure product-market fit, readiness and consistent messaging • Define KPIs for product marketing activities; track, measure and report performance