• Own messaging and positioning for your product area or customer segment • Partner with Product Managers to deeply understand the product, roadmap, and customer needs; produce documentation and assets to share your understanding internally and externally • Lead product launches and feature announcements end-to-end, orchestrating cross-functional execution across Sales, Growth, and CS • Develop customer-facing narratives, including website copy, product pages, launch assets, and lifecycle messaging • Create sales enablement materials including pitch decks, one-pagers, battle cards, click-through demos, and competitive assets • Design, run, and synthesize customer and market research to uncover insights that inform positioning and GTM opportunities • Partner with revenue teams to ensure messaging consistency across website, ads, lifecycle marketing, and email • Track and communicate launch performance, customer feedback, and competitive changes