• Crafting compelling product narratives and positioning • Leading cross-functional commercialization efforts • Accelerating our product-led growth strategy • Guiding packaging decisions • Mentoring 1-2 PMMs • Synthesize market trends, competitive intelligence, and user feedback to inform positioning • Partner with Product to ensure market perspectives influence roadmap priorities • Develop differentiated messaging frameworks that resonate with target personas • Lead strategic thinking around product bundling and portfolio positioning • Set vision and strategic direction for user education and in-app campaigns • Guide development of scalable user activation and retention frameworks • Establish metrics and success criteria for product adoption and PLG initiatives • Own the launch framework and go-to-market playbook for major releases • Orchestrate cross-functional launch readiness and commercial planning • Define launch tiering methodology and resource allocation • Ensure consistent positioning and messaging across launch activities • Develop pricing frameworks that align with customer value perception • Collaborate with sales and finance leadership on market feedback and refine pricing strategy evolution • Mentor PMM associate(s) to support their career growth and Marketing team goals • Establish clear roles and processes between PMM, Product, Sales, and Marketing • Create systems that enable your team to scale content production, delivery, and enablement • Drive executive-level communication and stakeholder alignment