• Lead commercialization and on-market product support for hereditary (affected and unaffected) products • Working closely with the Product Management team, develop the overall hereditary product positioning including determination of compelling value propositions, competitive positioning and sales initiatives by closely working with marketing, commercial teams and other internal stakeholders • Lead message development and provide input on content creation and maintenance for the different customer segments in close collaboration with other relevant members of the downstream marketing team • Support the Product Management team by driving business case validation for new market opportunities and proposals. This includes strategic plans, product definitions, market analysis and segmentation, collections of VOC, as well as product requirements • Support the formulation of user needs and commercialization plans • Consistently and independently interact and support market access submissions including providing technical descriptions and use case information • Drive the creation and delivery of product sales training for the hereditary product portfolio • Participate in sales meetings, seminars, industry conferences, and tradeshows • Understand and actively assess the market: segmentation, dynamics, clinical trends, and regional regulatory landscape. Actively monitor industry trends to understand the competitive environment and anticipate market shifts and customer demands. Own the customer-driven process to define user workflows in different use settings. • Drive successful key relationships with key customers to ensure understanding of emerging trends and successful adoption of new products