• Develop compelling messaging and value propositions in the context of major industry trends and the competitive landscape, using your deep understanding of the broader marketing function to drive customer success • Create persona-based content using your knowledge of the current market trends affecting the target personas, with an understanding of those personas, priorities and habits • Develop solid written messaging, utilizing best practices. • Present product messaging to various internal and external audiences, adjusting the presentation as needed (sales enablement sessions, product videos, etc.). • Develop strategic competitive positioning, collaborating closely with the competitive intelligence team and field teams to ensure alignment with market demands and competitor landscape, driving differentiation and market leadership. • Independently project manage product launches and provide campaign support by creating and effectively communicating a plan to accomplish what the organization needs for success. • Take responsibility for work streams as needed (product updates, industry event support) and larger company events like sales kick-off, industry events and regular customer events and communications. • Work in close collaboration with the demand generation team to execute the strategy and programs that drive demand for their product. • Interpret metrics for their product marketing scope, considering leading and lagging indicators, as well as awareness, consideration, and decision stages.