IMPLEMENT4
We are focused on helping the Restoration Industry to source talent, improve revenue, and optimize operations.
Direct Marketing Leader
Location
Texas
Posted
69 days ago
Salary
Not specified
Bachelor Degree5 yrs expEnglish
Job Description
• Design and implement a comprehensive referral program with plumbing, HVAC, and other trade partners across all Texas locations.
• Analyze and replicate successful elements of existing lead generation process for scalable deployment.
• Develop partner onboarding, engagement, and retention strategies to ensure long-term program sustainability.
• Collaborate with regional leadership in DFW, Houston, and Austin to align program execution with local market needs.
• Establish KPIs, tracking systems, and reporting dashboards to measure referral performance and ROI.
• Lead cross-functional coordination between marketing, operations, and sales teams to optimize program outcomes.
• Prepare and present program updates and results to executive leadership on a regular basis.
• Position the program for future expansion into new markets beyond Texas.
Job Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in marketing, lead generation, or business development within the restoration, construction, or service-based industry.
- Proven success in building and managing referral programs with trade partners (plumbing, HVAC, etc.).
- Demonstrated experience leading marketing teams or initiatives, including both strategic planning and hands-on execution.
- Deep understanding of B2B partner ecosystems and relationship-based lead generation models.
- Strong analytical skills with experience using CRM and marketing automation tools to track and optimize performance.
- Experience working in or managing operations across multiple U.S. markets, preferably in Texas.
- Ability to thrive in a fast-paced, project-driven environment with minimal oversight.
- Willingness to accept equity and a six-figure compensation package in exchange for impact and ownership.
Benefits
- Health
- Vision
- Dental
- Commission/bonus
- Company Vehicle or Vehicle allowance
- Future Equity after probationary period
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