• Develop and execute a growth strategy for the Power Sensing products • Be accountable for meeting or exceeding the order intake plan for the West region • Develop and execute a plan to sell instrument transformers to target markets including IOUs, Public Power, Renewables, and Industrial accounts • Support technical and commercial tendering activities ensuring compliance with tendering instructions • Lead pricing strategy based on competition intelligence • Lead and support negotiation activities • Driving pipeline pulsing per region to increase capture rate • Lead business development roadmaps definition and execution • Provide regular updates in Salesforce.com for opportunity pipeline • Work directly with key customers to position the factory in Clearwater, FL • Provide sales training to Account Managers and Channels • Be the essential link from the market to the factories • Support the factories as necessary in the execution of orders • Provide market and competitive intelligence