• develop and execute a growth strategy for the GE Prolec Distribution Transformer (DT) and Industrial Transformer (IT) businesses • be accountable for meeting or exceeding the order intake plan for the Southeast region • develop and execute a plan to sell DT and IT to target markets including Independent Owned Utilities (IOU’s), Public Power, Renewables, and Industrial (OEM, EPC, IPP, etc.) accounts • support technical and commercial tendering activities ensuring compliance with tendering and booking instructions • lead pricing strategy (based on competition intelligence and need for factory load) • lead and support negotiation (technical, commercial, T&Cs, risk) activities • driving pipeline pulsing per region and actions to increase capture rate • lead business development roadmaps definition and execution • provide regular updates in SPEAk4GE (Salesforce.com) for opportunity pipeline • work directly with key customers to position our factories • provide sales training to Account Managers and Channels • support the factories as necessary in the execution of orders • provide forecast (for factories and region), as well as market and competitive intelligence • work jointly with Marketing and Engineering teams to drive development and delivery of new products and services