• Develop multi-channel marketing briefs to support strategic marketing initiatives for our Clinical and Consumer audiences • Execute multi-audience marketing communications aligned to brand standards and core values • Build and launch email campaigns for the Marketing Team as well as cross-functional teams • Construct various segments (lists) to be utilized in email campaigns, automations, and reports • Manage monthly direct mail campaigns to segmented audiences • Support lead generation and nurture initiatives • Contribute to managing and updating master campaign calendar • Identify marketing automation opportunities and assist in creating and launching workflows and email sequences to support various lead nurture initiatives • Collaborate with reporting and analytics team to identify trends and optimization opportunities for future campaigns and automations • Assist with campaign ideation for both Clinical and Consumer audiences • May be required to perform other duties as assigned