• Act as a strategic trusted advisor to global clients — including leagues, teams, media rights holders, brand partners, leagues, and platforms — to shape digital transformation and growth strategies rooted in sports technology and entertainment innovation • Analyze and interpret sports and digital media market trends, competitive landscapes, emerging technologies (including AI, real-time fan engagement platforms, analytics, and gamification), and evolving business models — bringing key insights back to clients to enhance strategic decision-making • Lead senior-level conversations around technology adoption, media planning, fan personalization, data strategies, immersive experiences, and content monetization — instilling confidence and credibility across client stakeholders • Leverage Endava’s unique data and cultural intelligence tools to deliver clear, actionable strategic recommendations that drive client impact and competitive differentiation • Drive opportunities around real-time gamification, personalization of fan experiences, predictive analytics, AI-driven performance insights, and next-generation digital platforms that align with modern sports technology innovation • Partner closely with internal delivery, technology, and product teams to ensure seamless execution and delivery of strategic initiatives