• Proactively identify, research, and target K–12 districts and schools within your territory. • Build and manage a robust pipeline of new opportunities with Superintendents, CAOs, and Assistant Superintendents of Curriculum. • Leverage outbound prospecting (email, phone, LinkedIn, conferences, referrals) to secure introductory meetings at the district leadership level. • Lead thoughtful discovery conversations that uncover instructional, curricular, and strategic priorities. • Ask strong, insightful questions to deeply understand district challenges, decision-making processes, and success criteria. • Translate complex district needs into clear, tailored solution proposals using our products and services. • Run the entire sales cycle: discovery, demos, pilots, proposals, pricing, and negotiation through to signed agreements. • Build trust-based relationships with key decision-makers and influencers (district leadership, curriculum directors, instructional leaders, IT, principals). • Navigate multi-stakeholder, committee-based buying processes common in K–12. • Serve as a strategic partner to district leaders, not just a vendor, by bringing insights on best practices, implementation, and impact. • Work closely with product, marketing, and customer success teams to align messaging, refine offerings, and share customer insights. • Provide structured feedback from the field to help shape our roadmap, pricing, pilots, and go-to-market strategy. • Jump in where needed – from supporting early implementations to refining pitch materials – reflecting our “all hands on deck” culture. • Own and exceed your new business revenue and activity targets. • Maintain accurate, up-to-date records in our CRM (e.g., pipeline stages, forecasts, activities, notes). • Use data and metrics to manage your territory, prioritize accounts, and continuously improve your performance.