• Define and execute product strategy and roadmaps aligned with company goals and customer needs • Lead cross-functional teams (engineering, UX, clinical, marketing) through the product lifecycle, managing execution of features through Product Owners • Conduct market research, user interviews, and competitive analysis to inform product decisions • Track and report on product performance using data to drive continuous improvement • Lead GTM strategy, including defining offerings, packaging, and pricing models to accelerate growth. • Size the market opportunity for new offerings, develop monetization plans, and evaluate financial impact. • Work across marketing, sales, and partner teams to build insight into emerging market segments. • Build clear business cases and market entry frameworks to justify product investment decisions. • Contribute to product client proposals. • Partner directly with clients and strategic accounts to develop solutions, gather feedback, and validate product-market fit. • Act as the voice of the customer throughout the product lifecycle—advocating for usability, value realization, and satisfaction. • Lead client-facing presentations and product briefings to drive adoption and engagement. • Collaborate with Customer Success and Account Management to identify upsell and cross-sell opportunities.