• Develop and execute a territory-specific business plan to meet or exceed sales targets. • Build and maintain strong relationships with psychiatrists, primary care physicians, nurse practitioners, and other mental health professionals. • Deliver impactful clinical presentations and product education to drive utilization of GeneSight testing. • Attend local tradeshows, industry conferences and networking events. • Identify new business opportunities and grow existing accounts through consultative, value-based selling. • Collaborate cross-functionally with internal teams including medical affairs, customer service, and marketing. • Maintain accurate records of sales activity and customer interactions in CRM tools. • Stay informed on industry trends, pharmacogenomics, and competitive landscape.