• Support revenue growth by building pipeline, progressing qualified opportunities, and contributing to team effectiveness through consistent execution and continuous improvement. • Identify, research, and engage prospective customers within defined target markets. • Execute outbound and inbound lead follow-up activities across email, phone, and social channels. • Use approved messaging and outreach cadences to set qualified meetings. • Partner with Territory Account Managers, Equipment Sales Managers, Strategic Account Directors and sales leadership to coordinate next steps and customer interactions. • Stimulate demand and drive sales adoption of products through interactions and sales calls. • Participate in team initiatives to improve sales workflows, conversion rates, and customer experience.