• Proactively work to break into net-new logos in your assigned territory • Generate qualified pipeline in net-new accounts and increase the sales pipeline in existing accounts • Build credibility and trust with internal and external stakeholders • Anticipate and effectively overcome objections • Research and understand various lines of business, and personas and you work to understand their priorities and pain points • Strategically define value and specific business outcomes that Instabase will help deliver each business • Foster new business initiatives with target accounts and act as their internal advocate • Monitor industry competitors, new products, and market conditions to understand a customer's specific needs