• Develop and execute the Eastern U.S. sales strategy, balancing indirect business and channel activities • Maintain accurate CRM and new customer acquisition plans, collaborate across commercial teams like Business Development and engineering to drive new revenue growth • Drive opportunities from first contact to repeat sales through consistent follow-ups, and generate new projects to ensure continuous growth against regional targets • Develop and manage distributor partners by recruiting, training, and supporting their sales teams • Build joint sales plans, set objectives and Quarterly Business Reviews • Coach partners to become autonomous, conduct funnel reviews, and provide ongoing training so their teams can effectively sell and support our solutions • Strengthen Robotiq’s presence and focus within each partner organization • Manage key accounts, ensuring customer satisfaction, upsell, and long-term partnerships • Identify decision makers within accounts who hold specific authority for our products on a regional or global basis • Develop strong relationships with decision makers and influencers at these accounts • Prospect, pitch, and close, turnkey palletizing projects from scoping and proposal through delivery and on-site integration • Travel extensively to customer sites (manufacturing plants) and channel partners to conduct presentations, demonstrations and evaluations • Collaborate with Engineering, Product, and Marketing teams to align solutions with customer needs and market trends • Gather competitive intelligence and customer feedback to shape market strategy and product roadmap • Use CRM rigorously to manage pipeline, track opportunities and deliver reliable forecasts