• Develop and execute a comprehensive demand generation strategy that drives qualified pipeline across all segments. • Lead campaign design and execution, ensuring alignment with growth priorities and sales objectives. • Implement and optimize lead flow management processes to maximize conversion rates and pipeline velocity. • Scale account-based marketing (ABM) programs leveraging intent data and predictive analytics. • Partner with the Business Development Representative (BDR) team to ensure effective qualification of opportunities for sales and customer success leaders. • Partner cross-functionally with Product Marketing, Sales, and Customer Success to ensure seamless execution of go-to-market initiatives. • Track and report on campaign performance, pipeline contribution, and ROI; continuously refine strategies based on insights.