• Develop and execute marketing roadmap to drive brand awareness, lead generation, and customer engagement • Create compelling content across email campaigns, blogs, landing pages, and marketing collateral that aligns with AutoBidMaster’s voice and industry trends • Manage and grow AutoBidMaster’s social channels; plan and publish engaging content; monitor conversations and build brand reputation • Launch and optimize digital campaigns (organic and paid), working with marketing team members for SEO/PPC support • Gain deep knowledge of the product and industry to communicate value clearly to B2B and B2C audiences • Track performance metrics (traffic, conversions, engagement) and provide actionable insights to the leadership team • Ensure consistent brand identity across all channels and materials, suggesting improvements for positioning and differentiation