• Manage full lifecycle of the product sales process, including new business development and lead generation via programs and other initiatives. • Apply a consultative approach to identify customer needs, present solutions, and close business. • Build and maintain strong relationships with key oncology accounts, including community practices, academic centers, and integrated delivery networks. • Identify, develop, and manage commercial relationships with key opinion leaders in oncology and other key healthcare professionals. • Attend local trade shows, industry conferences, and networking events. • Develop and execute territory plans to exceed sales goals. • Identify and capitalize on commercial opportunities for growth within a specific region or geography – predominately in the traditional out-patient practices, but also inclusive of institutions, local insurance payors, physician groups, long-term care facilities, etc. • Deliver compelling presentations on Myriad hereditary and precision oncology solutions to oncologists, surgeons, and healthcare teams. • Collaborate with the marketing team on the development and continuous improvement of sales and marketing collateral. • Partner with medical affairs, operations, payer markets, and other internal teams to support seamless product adoption and integration. • Monitor competitive activity and provide actionable insights to internal stakeholders and partners to drive and improve strategy and execution. • Stay current on industry and marketplace trends in the areas of personalized medicine. • Adhere to all regulatory and company guidelines in promotional activities.