• Act as Salesforce superuser and first level support for Sales and corporate users • Utilize tools such Databases (Azure and SQL) and Power BI to generate periodic and ad-hoc reports to analyze customer purchasing patterns, customer segmentation and generate insights on customer product mix and enhancements, to support continued growth and profitability of the ECP channel • Analyze performance indicators (KPIs), customer behavior, and market trends to recommend strategic actions • Create and automate reports and dashboards to track goals, sales pipeline, quarterly business reviews and sales growth opportunities • Manage weekly Region-specific calls with Sales teams and Management to uncover areas of growth opportunities and provide business/customer trends and insights to help shorten sales cycle and drive sales growth • Effectively communicate and present findings and results of analysis to senior levels of Management, as needed • Participate in project teams to develop / enhance commercial programs and information systems • Prepare content and participate in recurring training sessions for Sales team members, as needed