• Prospecting and lead generation: Aggressively hunt, identify, and research potential clients across academia, bio/pharma, biotech, and industry. • Conduct proactive outbound prospecting activities, including cold calling, email outreach, tradeshows and regional events. • Qualify leads based on their needs, budget, and purchasing authority. • Nurture relationships through regular follow ups and engagement. • Closing business: Develop and maintain a robust sales pipeline of qualified opportunities. • Manage opportunities closely, provide strong forecasting updates, and deliver accurate insights into revenue and adoption. • Track and prioritize opportunities to ensure timely and efficient sales cycles. • Create and execute effective sales strategies to close capital deals, exceed sales targets, drive consumable revenue growth. • Negotiate pricing, terms, and contracts with clients to ensure mutually beneficial agreements that achieve optimal outcomes for both parties.