• Generate and convert leads across key market segments to achieve sales targets. • Build and maintain relationships with enterprise, government, and partner accounts. • Develop and execute sales strategies, pricing, and negotiation plans for growth and profitability. • Manage RFPs/RFIs/Tenders and coordinate with internal teams for timely delivery and customer satisfaction. • Identify new business opportunities, market segments, and partnerships to expand reach. • Prepare and present accurate sales forecasts, plans, and reports. • Define and communicate product positioning, messaging, and value propositions for multiple personas. • Plan and execute go-to-market strategies for product launches and feature rollouts. • Collaborate with Product, Sales, and Marketing teams to align campaigns with business goals. • Create sales enablement materials such as pitch decks, one-pagers, and competitive battlecards. • Support demand generation campaigns through persona-driven content (blogs, videos, webinars, etc.). • Conduct market research and competitive analysis to identify trends and opportunities. • Monitor and analyze campaign and sales performance metrics to optimize results. • Manage budgets for marketing campaigns, sales promotions, and events. • Provide actionable insights and recommendations to improve conversion and revenue growth.