• Own the creative strategy for multiple ecommerce apparel brands managed internally. • Evaluate account performance to identify which creative angles, formats, and narratives are driving results. • Proactively research emerging trends, platform updates, cultural moments, and competitor creative approaches. • Translate insights into new creative concepts and structured testing ideas. • Create clear internal briefs for designers, editors, and copywriters to execute efficiently. • Partner closely with media buying and design teams to align creative output with testing roadmaps. • Review creative performance data regularly to iterate and improve future strategies. • Maintain organized documentation, trackers, and internal libraries for creative insights and learnings.