• Lead CRM development including solution design, configuration, custom development, testing, deployment, and production support. • Partner with CRM team members and business stakeholders to elicit, document, and refine requirements, translating them into technical designs. • Design and implement custom entities, fields, forms, views, dashboards, business rules, and security models aligned to business requirements. • Develop and maintain plugins, custom workflows, and extensions using .NET and the Dynamics SDK. • Maintain and enhance existing customizations, refactoring legacy work where appropriate. • Build, support, and maintain integrations between Dynamics and third-party systems. • Implement integrations using REST APIs, webhooks, and Azure where appropriate. • Partner with IT teams to ensure integrations are scalable, secure, and maintainable. • Use Power Automate flows to support workflow automation, integrations, and data processing. • Build and maintain Power Apps (model-driven and canvas) as needed to extend CRM functionality. • Collaborate on the design of Power BI datasets and reports. • Lead initiatives for bulk data cleanup, deduplication, and normalization. • Maintain a clean system configuration by managing unused fields, views, and processes. • Maintain system health including audit logs, storage consumption, and environment capacity. • Manage development, test, and production environments, including solution versioning, deployments, and rollback strategies. • Ensure changes align with governance, security, and compliance standards.