• Sells products by scheduling sales calls to meet with current and potential customers to fulfill revenue and unit growth objectives assigned by company on a monthly/quarterly/annual basis. • Develops and implements sales strategies by determining the relevant factors of existing and potential accounts to effectively promote the company's products. • Develops action plans by analyzing quarterly and monthly sales figures and reports. • Identifies key accounts, health care professionals, and business issues that have greatest effect on use of company products. • Observes actual procedures in the labs and operating rooms to gain insight into the characteristics and specific needs of each physician and lab staff. • Establishes pricing packages that address specific customer's needs while satisfying company guidelines and policies. • Develops relationships with hospital personnel to make new contacts and identify key purchasing decision makers. • Strengthens customer relationships by performing sales support activities. • Builds networks of contacts to stimulate interest in company's products by attending trade shows, educational conferences, and seminars. • Educates external customers on the merits and proper clinical usage of company products.