• Develop and implement comprehensive, solution focused national sales strategies to achieve revenue goals, expand market share, and support new product launches. • Oversee execution across diverse channels including hospital, outpatient, distribution, IDN, GPO, government, and EMS settings. • Utilize market analysis, competitor insights, and customer intelligence to inform proactive selling strategies and resource alignment. • Ensure accurate forecasting, pipeline health, and reporting through rigorous use of CRM and analytics tools. • Collaborate with Marketing, Finance, Supply Chain, and Service teams to align go-to-market planning and ensure readiness and availability of products. • Lead, coach, and develop regional sales leaders and teams to foster a culture of accountability, continuous improvement, and customer focus. • Hire and build high-performing teams capable of navigating complex sales environments and long-cycle engagements. • Monitor performance metrics, conduct regular business reviews, and implement development plans to maximize individual and team success. • Drive alignment and execution of national strategies across regional teams, Inside Sales, and Strategic Accounts. • Establish and maintain trusted relationships with key customers, distribution partners, and industry influencers. • Represent the company at national industry events, customer meetings, and executive forums. • Lead the sales team in continuous improvement efforts to optimize selling processes, increase efficiency, and elevate the customer experience. • Provide business performance insights to executive leadership through regular forecasting, funnel reviews, and KPI tracking.