• Develop and execute a comprehensive annual business plan focused on "hunting" and new account acquisition • Generate high-value leads through cold calling, industry networking, and strategic tradeshow engagement • Maintain an aggressive travel schedule (70%+) to ensure high-frequency "face-time" with targeted client bases • Act as the lead point of contact for all customer account matters, building "Trusted Advisor" relationships with C-Suite stakeholders • Advocate for the customer during solution development; collaborate with cross-functional teams to engineer pricing, proposals, and equipment trials • Monitor product launches and "roll-outs" to ensure successful, timely delivery according to customer objectives • Negotiate contracts and close agreements to maximize enterprise-wide profit • Provide accurate monthly/quarterly sales forecasting and pipeline tracking via CRM • Manage and maintain the annual Travel & Entertainment (T&E) in accordance with corporate policy • Identify and report on market trends and competitor activity • Provide fact-based feedback to the Product Management team to influence New Product Development (NPD) opportunities