• Build lifecycle, nurture, newsletter, and one-off campaigns with strong segmentation and QA. • Develop automated journeys (welcome, re-engagement, nurture) and run targeted A/B tests. • Maintain list hygiene, consent/opt-in flows, and UTM governance. • Manage lead scoring, lifecycle stages, and CRM workflows; support clean marketing-to-sales handoff. • Manage budgets and pacing across LinkedIn, Google Ads, and other relevant channels. • Launch and optimize retargeting programs and build lookalike audiences. • Own campaign structure, trafficking, naming conventions, and pixel accuracy. • Explore and test new channels (YouTube, programmatic, paid content distribution). • Support landing page builds, CMS updates, and onsite personalization. • Run CRO tests across pages, forms, and user flows. • Use behavioral analytics tools (e.g., Hotjar) to generate insights and drive improvements. • Define KPIs across channels and funnel stages; build recurring dashboards. • Own tracking (GA4, Tag Manager, pixels, CRM integrations, attribution models). • Analyze performance, deliver insights, and recommend optimizations. • Contribute to forecasting, budgeting, CAC/CPL analysis, and pipeline reporting. • Partner with content, design, product, and sales teams on messaging and campaign execution. • Ensure brand consistency, regulatory compliance, and high-quality delivery. • Maintain campaign calendars, documentation, and structured processes. • Manage marketing vendors, agencies, and technology tools.